Data Center Companies To Showcase Wares
June 22, 2009
More than 40 companies are planning to exhibit for the first time at this week's Securities Industry and Financial Markets Association annual technology conference.
Though the number of companies exhibiting has dropped from approximately 300 last year to 200 this year, some firms, particularly data center companies, as well as low latency and data aggregation technology providers, insist there couldn't be a better time to make their debut.
With market data volumes "through the roof," averaging around 1.1 to 1.2 million messages per second, there's been a "significant shifting of flow towards the low-latency, high-frequency side of the business," said Larry Tabb, CEO of the Tabb Group. "There's a significant push towards repooling a lot of equity infrastructures to migrate towards a [collocation], low-latency, high-speed market data infrastructure. It doesn't surprise me that Sifma sees a wider array of players in this space becoming members."
On of those new players is data center company Equinix, which will be exhibiting at Sifma for the first time this week "It's the upsurge we've had in the financial markets in the last two years warrants a greater presence in marketing events like this," said John Knuff, director of global business development at the company.
Another data center company at Sifma for the first time is data center company Switch and Data. At the conference it's expected that Ethernet data provider Hudson Fiber Network will announce plans to launch its "Exchange Connect" platform in Switch and Data's North Bergen, N.J., data center.
Tesh Durvasula, chief marketing and business officer at data center operator Telx, noted that his firm's first-time presence at Sifma was driven by customer demand. "The types of customers that have told us to participate here are the customers that have been leaders in their sector," he said. "When you have the market leader telling you to do something its encouraging, because they back it with marketing, revenue, customers."
