Ballista Securities Selects Telx as Colocation Provider
May 10, 2010
Telx, an interconnection and colocation provider in North American markets, today announced that Ballista Securities, has established a colocation and interconnection presence within Telx’s 111 8th Avenue facility.
Ballista, operator of the Ballista Alternative Trading System (ATS), is leveraging Telx’s ecosystem of telecommunications service providers to ensure an available, low-latency trading experience for its financial industry customers utilizing the ATS to execute block-sized volatility, complex multi-leg strategies and directional equity options orders, according to Telx.
"We evaluated several interconnection and colocation providers in New York City, and only Telx could meet our power requirements and flexibility of deployment needs while giving us the responsiveness of service our industry demands,” said Daniel Marques, CTO of Ballista Securities. “Telx’s broad choice of carrier-neutral third-party circuit providers enables us to offer a high-performance trading solution to our customers by keeping our direct network connections in New York City. Telx’s ecosystem of providers helps us reduce data latency and potential points of network failure, ensuring maximum network up-time and minimal delays in traffic.”
Brad Hokamp, chief marketing officer of Telx, noted that the company's location at 111 8th Ave. "continues to be a destination address for financial services customers like Ballista who need a secure colocation and interconnection solution that helps them reduce data latency and reign in network connectivity expenses." “Telx’s Financial Business Exchange (FBX) gives these companies the flexibility and choice in connectivity they require to maintain a competitive advantage by providing fast data feeds, maximum up-time and low latency performance for customers delivering market feed data to the financial industry,” added Hokamp.
