220 Years In, NYSE Euronext Goes Green
May 14, 2012
NYSE Euronext rolled out a new logo Monday, an abstract representation of the globe.
The basic idea:
The new icon conveys the dynamism of NYSE Euronext’s markets, the connectedness of its community and the diversity of its people. Multiple color bars represent its broad array of products, geographies and cultures. The green and blue color palette reflects growth and optimism; the lighter hues convey the company’s commitment to transparency, and the bolder colors recall its storied historical role in developing the world economy.
It replaces its previous logo which consisted of two blue portals, symbolizing the merger of NYSE Group and Euronext in 2007.
NYSE Euronext tried to merge with Deutsche Boerse, across the Atlantic, in 2011, but was blocked. The development of the new look was on hold, during that time.
“The greens of our new look differentiate us from the uniformly blue logos of other exchange groups as well as the banks and broker dealers who are both our competitors and customers,’’ said Marisa Ricciardi, Senior Vice President, Global Marketing. “It’s also a fitting choice because we’re the first and only global exchange group to be carbon neutral.’
The New York Stock Exchange was founded in 1792.