The True Cost of Protecting Customers' Online Accounts...Is It a Cost at All?

Report Format: PDF

Objectives • Determine how the current environment is impacting consumer perceptions and behaviors • Determine if consumers would be willing to adopt devicebased strong authentication • Understand if and how device-based account protection impacts consumers attitudes and behaviors • Quantify the value consumers place in this form of online account protection Methodology • Online survey among 8,198 online users actively engaged in online account-based activities • Administered by LightSpeed Research to its panel participants between May 10 and May 18 • Targeting four distinct audiences: online traders, online auction participants, online bankers and web portal/mail users (~ 2,000 per group)

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